So you’ve launched your business – now what?

Good news for small business owners; according to research, nearly 80% of small businesses survive their first year. However, that number begins to drop as time rolls on. Only half of small businesses pass the five-year mark, and a mere third celebrate their tenth anniversary.

Taking steps to create a good foundation in the early days of your business is essential for a sustainable and profitable future. Here are some ideas on how.

Keep your eyes on the numbers

If you’re just starting out, you may be surprised by just how quickly day to day expenses add up. It’s important to make sure, right from day one, that you consistently track your spending, file your receipts, and monitor your income and expenses with an easy, reliable accounting system.

Cloud-based accounting software (Such as Xero or Quickbooks) can help you know exactly where your finances stand in real time—with secure access to accurate, up to date financial data anywhere, anytime.

In addition to being able to collaborate more efficiently with your bookkeeper and accountant so you can get advice whenever you need it, you can avoid the stress and hassle come deadline time. You will be more prepared for any tax as it falls due—and be empowered every day to make better, smarter business decisions.

Don’t neglect marketing

All entrepreneurs are incredibly busy, and it can be a real challenge to find the time to promote your business. The other challenge for new businesses is money—but every small business needs to invest in marketing activities that will bring in more sales and keep the cash flowing.

It’s wise to be wary of costly large-scale marketing strategies when you’re just starting out. The best use of your time in the early days is to really get to know your customers and how they tick, so you can design (or hire an expert to mastermind) highly appealing, cost-effective campaigns.

And don’t turn a blind eye to what your competitors are up to. Monitor how they attract new customers and think about how you can improve on what they’re doing. Or take a completely different approach to promote your business that will help your young brand stand apart.

Touch base with a business adviser

Every successful entrepreneur learns from experience—not to mention failure, which can be the greatest of all teachers. While it’s true that “you don’t know what you don’t know”, you can shrink your learning curve by reaching out to experienced mentors for guidance.

Consider working with your accountant who can provide personalised advice to help you make it through the first year. They will give you an ongoing objective perspective on your business, industry, and market going forward.

Final thoughts

It’s been said many times that a business is like a baby and it can be incredibly difficult for entrepreneurs to trust someone enough to hand over any aspect of it.

The most successful entrepreneurs know they can’t do it all — nor should they — and build in time for rest so they can be more productive at work. Train someone early on to run the business in your absence so you can take a vacation and enjoy the freedom you likely dreamed of when you first imagined going into business for yourself.

Here at MHA Carpenter Box, we believe cloud technology is important in the way forward for businesses. The constant evolution and adaptations have opened up a whole new world of innovation for businesses. The appropriate software allows you to automate processes which would otherwise require large amounts of your time and attention.